ET Consulting is an independent marketing consultancy helping companies strengthen their market position and achieve sustainable growth.
I work closely with founders and leadership teams to identify opportunities, refine positioning, and build marketing frameworks that support long-term business performance.
Advisory Areas
Marketing Strategy
Growth Strategy
Development of clear, actionable marketing strategies aligned with business objectives and market realities, informed by a comprehensive assessment of current marketing performance and opportunities.
Identification of scalable growth opportunities and design of structured marketing systems that support long-term expansion.
Brand Positioning
Fractional Marketing Leadership
Definition and refinement of a differentiated market position to strengthen competitive advantage and clarity.
Senior-level marketing leadership and strategic oversight for companies that require experienced guidance without a full-time executive hire.
01
Analyse
Assess your current marketing, market position, and performance. Identify what’s working, what isn’t, and where the key opportunities and gaps are.
Approach
How I work
02
Strategise
Clarify priorities, positioning, and growth objectives. Define a focused, realistic strategy your team can execute with confidence.
03
Execute & Scale
Turn strategy into clear actions, systems, and experiments. Measure results, refine the approach, and scale what works.
About
ET Consulting is a boutique marketing consultancy founded by Elena To, a marketing professional with over 16 years of international experience.
Before establishing ET Consulting, Elena built her career working in-house across multiple organisations, gaining first-hand insight into how marketing operates within growing businesses and complex corporate environments.
Today, she works with founders, scaleups, and established companies to help them navigate complex marketing challenges and make informed strategic decisions.
Her approach combines analytical thinking with practical execution, ensuring that marketing efforts translate into clear business impact.
"In my work, strategy is never about doing more —
it’s about focusing on what truly matters"
Elena Tolstosheieva
Who I Work With
ET Consulting works with organisations that recognise the strategic role of marketing in business growth and are looking for experienced guidance to move forward with clarity and focus.
Founders & Scaleups
Small & Medium-Sized Businesses
Established Companies
Companies entering a new phase of growth and seeking a clear marketing strategy to support expansion.
Organisations looking to strengthen their market position, refine their marketing direction, and unlock new growth opportunities.
Businesses that require an experienced external perspective to support strategic marketing decisions or complement internal teams.
Work with
ET Consulting
ET Consulting partners with founders, growing companies, and established organisations seeking experienced strategic marketing guidance.
Whether you are refining your strategy, exploring new growth opportunities, or looking for senior marketing leadership, I would be glad to start a conversation.